We wouldn’t claim to know everything about the new graphics card from Nvidia after testing it in only six tests, especially as driver updates can often improve the performance of modern unified-architecture graphics cards dramatically. However, it is already clear that the Nvidia GeForce GTX 465 won’t be a success in its current form. At a recommended price of $279, it is but slightly cheaper than the Radeon HD 5850 but has a lower performance, comparable to that of the GeForce GTX 275. We guess a potential buyer is more likely to add $20 to buy the more expensive product from AMD instead of the new card from Nvidia.
The GeForce GTX 465 can be faster than its potential market opponent in some games that employ advanced DirectX 11 features such as tessellation but, as the results in Colin McRae: Dirt 2
suggest, it will still feel a lack of texture sampling rate and memory bandwidth at high resolutions. We are yet to test the GeForce GTX 465 with new GeForce drivers, but we don’t think that this graphics card can do much better and prove to be worth its own price. Nvidia has found itself in the same trap as when they announced the first version of the G200 processor. Graphics cards based on that chip proved to be too expensive and unprofitable to make, too. But though Nvidia might have erred in its predictions about the performance and success of the RV770 back then, they have had the RV870 Cypress before their eyes all the time as the reference point when developing the GeForce GTX 465.
So, we can’t find any excuse for Nvidia’s having developed yet another complex and expensive monster chip instead of an inexpensive mainstream graphics core. To make the GeForce GTX 465 a market success, the developer will have to either drop its price, perhaps even losing all profits from it, or increase its frequencies, which is hardly possible considering the technologies Nvidia has at hand.
Summing up the results of our preview, the GeForce GTX 465 is not such an interesting buy as the senior models in the GeForce GTX 400 series. Its performance may be improved by a new driver and we will carry out a full test session as soon as possible. However, we do think that Nvidia will have to lower the price of its new product in order to make it competitive.