Nov 2022

ASUS Vivobook Pro 16 X OLED Launch

Launching the Vivobook Pro 16 X OLED in the Egyptian market through a collaboration with Digital artists and Media outlets.

ASUS Vivobook Pro 16 X OLED Launch

Client

ASUS Notebooks

Date

Nov 2022

Duration

1 Day

Location

Online

Influencers Participated

Media Outlets

+

Campaign's Total Reach

Event Summary

ASUS launched their Pro 16 X OLED laptop, designed specifically for creators and artists. To create a massive wave of awareness about the product, ASUS collaborated with 16 influential influencers and well-known media outlets in Egypt  like TheGlocal, CairoScene, ElFasla and IdentityMag to share their creative stories. The influencers leveraged their sizable social media followings by creating digital artwork that was Egyptian-themed to showcase the laptop's features. This collaboration has helped spread the word about this powerful machine across Egypt.

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