Nov 2021

Arcane Premier in Egypt

Arabhardware brought the premiere of the animated Netflix series “Arcane” next to one of the world's wonders: The Great Pyramids Of Giza.

Arcane Premier in Egypt


Riot Games


Nov 2021


1 Day


Pyramids of Giza




Social Reach

Subway Branded Stations

Branded Public Buses

Event Summary

Riot Games presented Arcane, a new animated streaming television series on Netflix derived from the gaming universe of League of Legends.

Arabhardware and Riot Games have yet again collaborated, with the same objective to develop and broaden the horizon of the gaming industry in the region.
Arabhardware is honored to have organized and hosted the official Egyptian premier event for Arcane one of the country's most phenomenal places, The Great Pyramids Of Giza.

Also part of the Premier marketing plan, we had 14 Public Buses fully branded using the Arcane theme. The buses have roamed key areas across Cairo. In addition, we had over 30 subway stations polymega ads and pillars branded with the series theme as well.

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